Maura Higgins, Molly-Mae Hague, and Maya Jama all chose clear braces over veneers. This choice signals a major shift in what the ‘Love Island smile’ actually looks like.
Love Island’s impact on cosmetic dentistry has been undeniable, with over 80% of UK dentists reporting an increase in aesthetic procedures following the show’s popularity. But the treatment everyone’s asking for has fundamentally changed.
The original ‘Love Island smile’ was unmistakable: bright white veneers that delivered instant, dramatic transformation. For years, veneers were the go-to treatment for reality stars wanting camera-ready teeth.
Veneers remain an excellent treatment option. They’re durable, long-lasting, and perfect for correcting significant cosmetic issues like chips, gaps, or severe discolouration. They deliver instant results that aligners simply can’t achieve for certain cases.
But as Love Island grew in popularity, so did the prevalence of veneers. The look became increasingly recognisable, and that recognition turned into a problem.
Like any trend, what was once desirable eventually changed. Veneers began to carry a stigma. They became associated with being too showy, too obviously “done.”
When Love Island stars like Maya Jama and Molly-Mae began choosing clear braces instead of veneers, they set a new standard. The ‘Love Island smile’ evolved from “look at my perfect teeth” to “you can’t really tell I had work done but my teeth look amazing.”
The clear aligner market is growing at 15% annually and expected to more than double by 2030. That growth isn’t random: it reflects a genuine shift in what people actually want from aesthetic dental treatment.
The most photographed faces in British reality television now choose treatments that nobody notices. The original ‘Love Island smile’ went from being a status symbol to something to avoid.
That shift tells us everything about how cosmetic dentistry is changing: from dramatic transformation to discreet improvement. From “look what I did” to “I just look like myself, but better.”
Veneers still have their place for the right cases. But the cultural preference has become clear: people want results that enhance rather than announce.
At Sale Dental Spa, we see this pattern constantly. Someone books an Invisalign consultation and admits, “I’ve been thinking about straightening my teeth for three years.”
Three years of mental energy. Three years of covering their mouth when they laugh. Three years of strategic photo angles and closed-lip smiles.
All that worry spent on something that often takes just six months to fix.
We use advanced iTero Lumina 3D scanning technology at our Sale practice. Not to be fancy with tech, but because visual clarity matters when you’re considering orthodontic treatment.
When someone sees that crystal-clear 3D rendering of their mouth for the first time, something shifts. The reaction is almost always the same:
“Wow… are they really that bad?”
That’s when the denial stops. You can see it with your own eyes. The path forward suddenly looks clear, and the question changes from “should I?” to “when can I start?”
The biggest hurdle we see isn’t the treatment timeline. Most Invisalign teeth straightening cases finish in 6 to 12 months. By summer 2026, you could have addressed something you’ve been putting off for years.
The real hurdle is permission.
Giving yourself permission to invest in your own confidence. Permission to prioritise something that might feel superficial but actually changes how you move through the world.
Being comfortable in your own skin isn’t vanity. It changes how you walk into a room, how you interact in meetings, how freely you laugh with friends. We’ve watched this transformation happen hundreds of times over our 20+ years as Platinum Invisalign providers in Sale.
We’re holding a special Invisalign Open Day at our Sale Dental Spa to make this decision easier.
It’s not a high-pressure sales environment. It’s a relaxed atmosphere with cake, refreshments, and genuine conversation. You’ll meet our experienced team, see exactly what your smile could look like with our 3D scanner, and get all your questions answered by professionals who genuinely care about your outcome.
What’s Included:
We only have 10 slots available. If you book now and start treatment soon after, you could be finished before the summer holidays begin.
Think about the photos you’ll take this year. Weddings. Graduations. Milestone birthday celebrations. These aren’t just pictures: they’re the memories you’ll revisit for the rest of your life.
If you’ve been thinking about straightening your teeth for months or years, 2026 could be the year you finally give yourself permission to smile without holding back.
Call Sale Dental Spa today to book your spot at our Invisalign Open Day on 21st February. Spaces are limited, and this is your chance to see what’s actually possible before those important moments arrive.
Ready to see what your smile could look like? Contact Sale Dental Spa or book your Invisalign consultation online today.
BACK TO BLOGTo speak with a member of our team to arrange or cancel an appointment or to make an enquiry as a new or existing patient, please get in touch.
POV: You asked Dr. Hamza to promote the March offer 🤦♂️
This is what happens when we let him have creative control.
But here`s what he`s REALLY good at:
💜 Composite bonding from £300 per tooth (normally £400)
💜 Digital Smile Design (see your smile before we start)
💜 Same-day transformations
💜 0% interest payment plans
💜 Free consultations
March only - limited slots available.
Book before he makes another video like this 😂
DM to book or link in bio!
"Not sure if composite bonding is right for you? We eliminate the guesswork."
Dr. Hamza explains how we make sure you`re 100% confident before any treatment begins.
The 3 step process:
1️⃣ Design together - consultation where we create your ideal smile
2️⃣ Try it in your mouth - see exactly how it looks and feels on YOUR face
3️⃣ Make it permanent - only then do we bond your final result
You`re never guessing. You`re never hoping. You KNOW what you`re getting before we start.
That`s the confidence you deserve.
💜 March special: £300 per tooth (save £50)
✨ Free consultation | 0% interest available
Book your design consultation - link in bio or DM us!
DigitalSmileDesign CompositeBonding #SmileMakeover #SaleDentalSpa #NoGuesswork #CosmeticDentistry #SaleCheshire #Manchester #SmileConfidence #BeforeAndAfter #TeethTransformation #DrHamza
"What makes Sale Dental Spa different?"
We asked our team to describe us in one word.
Their answers? Special. Community. Family. Banter. Opportunities. Modern.
This isn`t just where we work, it`s a place we`ve built together. And that energy? You feel it the moment you walk in.
Your smile transformation isn`t just about the clinical outcome. It`s about how you`re treated, how you feel, and the care you receive along the way.
That`s the Sale Dental Spa difference. 💜
I’m not getting paid for all that. Good luck to you though 💅
See your new smile BEFORE we start. Here`s how it works:
Dr. Hamza breaks down the Digital Smile Design process: the reason his patients feel confident from day one.
✨ Appointment 1: Consultation & design
We discuss your dream smile, take photos and scans, then digitally design your perfect result.
✨ Appointment 2: Trial your smile
You actually SEE and WEAR your new smile before any treatment. If you love it, we proceed. If not, we adjust.
✨ Appointment 3: Make it permanent
We create your final smile with composite bonding.
No guessing. No surprises. Just confidence.
💜 March Special: £300 per tooth (save £50)
🎯 Book your free consultation with Dr. Hamza - link in bio or DM us.
Limited slots available this month.
CompositeBonding DigitalSmileDesign #SmileTransformation #SaleDentalSpa #CosmeticDentistry #ConfidentSmile #SmileMakeover #TeethTransformation #SaleCheshire #Manchester #DentalCare #BeautifulSmile #SmileGoals
Trying to film content with these lot… 🤦♂️
Happy pancake day everyone! 🥞 🫶
"I just had it done myself and WOW."
February special: Airflow + hygiene for £55 (save £45!)
What is Airflow?
It`s a stain-removal treatment that washes away coffee, tea, and wine stains instantly. You walk out with results you can see straight away.
No harsh scraping. No sensitivity. Just beautifully clean, bright teeth.
Book with Nadia or one of our other therapists:
📲 DM us
👆Link in bio
📞 Give us a call
February only - don`t miss out!
Big event coming up and you`re already dreading the photos? 📸
That gap between wanting to show up fully and holding back because of how your smile looks? It`s real. And it affects how you participate in moments that matter. ✨
Composite bonding can remove that barrier in a single day. When timing and readiness align, we`re here. 🤍
Free consultation to see if it`s right for you. No pressure, just honest assessment. 💬
DM or link in bio to book. 👆
#CompositeBonding #SmileMakeover #CosmeticDentist #SaleDentist #ManchesterDentist #SameDaySmile #TeethTransformation #SmileConfidence #CosmeticDentistry #DentalAesthetics #SaleManchester #SmileDesign #BeforeAndAfter
Who drew it better? 🎨
P.S. It’s not too late to get a free airflow when you book a hygiene appointment this February! DM for more details 😊