Did you know that 25% of the British population suffer from some sort of dental anxiety before attending a practice? We know most people don’t LIKE coming to see us, and that is why we are trying to make your experience as enjoyable as we can while you are here.
Are you terrified of the dentist and have been putting off seeing the Dentist for years? Even worse, are you scared of the dentist but need treatment? Honestly, we understand and will do our very best to soothe your dental anxiety, as we are very used to being dentists for nervous patients. Don’t get me wrong, we LOVE our patients to show up routinely every 6 months to see us, as we get a good catch-up and are able to stay on top of any dental problems before they become an issue, but if this sounds like you then please pluck up the courage and give us a call before you are in any pain.
Let me tell you about the process and the complete UN clinical side of the journey at our dental practice here in Sale, Cheshire. You will first of all, never ever be judged – no matter what condition your teeth are in and if you feel you have really bad teeth – and we know it can be daunting, we honestly LOVE that you have chosen us and that you have stepped foot through that front door, we understand that many of our clients have probably had some dental anxiety before they see us.
Once you have made that massive step of actually attending the appointment, the amount of relief that will be taken off your shoulders will be immense. I can’t tell you the treatment plan you are given will make you happy, but the amount of people who come in and tell me, “I am terrified of the dentist” or “I am embarrassed about the state of my teeth” is more common than you can imagine. Once the dentist has told you what treatment they actually need, people come out pleasantly surprised, and I often hear, “Oh, I can’t believe that’s all I need?”
If you happen to need an extensive amount of dental treatment and the potential cost of dental treatment is giving you sleepless nights, again, we totally understand; your teeth may be the last thing you want to spend your money on and is it worth spending a small fortune on rectifying the issues? The short answer for long-term general health is YES! Do not worry; we have so many payment options in place to help you, and we will always personalise a payment plan to suit your needs.
If the main concern for your dental treatment is money, 9 times out of 10 we can come up with a solution that will suit you financially. And the appointments to come in and chat about this are totally FOC (free of charge) – there are no hidden costs and there are no hidden treatment plans. Everything is discussed, and there is no judgment or pressure to go ahead with dental treatment. We will sometimes give you a couple of options with your treatment so you can take them home, have a think and perhaps a discussion with family or friends, and then you can call us with any questions you may have or further discuss any option you would like to go ahead with.
Before you know it, YOU are a regular patient who comes to see us every 6 months and who we all know by name. Honestly, from the bottom of my dental heart, we don’t mind that you’ve not seen a dentist for 20 years. We understand, and we love the fact that you have chosen our practice to come to!
If you are thinking of booking with us and are still suffering from dental anxiety, here are some handy tips which may help:-
If you would like to chat further about any particular fears you have, then please call us, and I will do my best to address your fears and put you at ease. I will be available before your appointment and afterwards, should you need me.
I look forward to hearing from you!
Maddison Ingram
FRONT OF HOUSE MANAGER

To speak with a member of our team to arrange or cancel an appointment or to make an enquiry as a new or existing patient, please get in touch.
✨ White Friday Exclusive ✨
£100 off professional teeth whitening. Ends next Friday.
Free consultation. Brighter smile. Just in time for Christmas 🎄
DM or use link in our bio to book now before spots fill up.
Share with someone who’s been hiding their smile! 💌
Instant confidence is one appointment away.
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You know that feeling when you cover your mouth laughing? Or feel like hiding your smile during group photos?
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Want a brighter smile without looking like Ross Geller? 😬
We’ve all seen that episode. 😂
Professional teeth whitening at Sale Dental doesn’t have to mean glow-in-the-dark levels of white. It means natural, confident radiance that actually suits you.
WHITE FRIDAY SPECIAL ✨
This November only, get £100 off professional teeth whitening. Real results & real confidence in time for those Christmas pics! 🎄
The offer expires November 28th, so don’t wait until your teeth are on the naughty list.
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Ready for a White Christmas? ❄️🤍
Holiday photos are coming. Your smile should shine in every single one. 💜
£100 off professional whitening with free consults until end of November.
Book your free consult today—link in bio or DM us!
Tag someone who’s been saying “next year” since last year 😆👇
Hiding your smile in photos? 📸
This patient came to us feeling the same way. After Invisalign treatment, professional whitening, and composite bonding, they can’t stop smiling. 🤩
The results? So good her mum saw the transformation and immediately booked in for her own bonding treatment too. 👏
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🌟 We’re HIRING! 🌟
Ready to level up your dental nursing career? We’re looking for a motivated, energetic dental nurse with reception skills to join our Sale Dental Spa family!
You’ll be the heartbeat of our practice supporting patients chairside AND at our front desk.
If you’re confident, compassionate, computer savvy and love creating amazing patient experiences, we want to hear from you.
✨ Full-time role
✨ Competitive pay
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Sound like your dream role? Send your CV to saledental@hotmail.co.uk and let’s chat! 💙
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The Best Night With The Best Team💜
Sale Dental showing up and shining at the Cheshire Club Business Awards 🤩
Calling all business owners and entrepreneurs 🚨
On Wednesday 12th November, join us for the Altrincham Brunch Club where business mentor Jon Davies (20+ years’ experience) will reveal the strategies that transform chaos into clarity and help you lead with unshakeable confidence.
What you’ll discover:
✅ How to make decisions that move your business forward
✅ Proven strategies from 25+ years of real-world business experience
✅ The mindset shifts that separate struggling owners from thriving leaders
But here’s what makes this special: This isn’t a stuffy seminar. It’s a gorgeous brunch at The Bulls Head in Hale Barns, surrounded by supportive, like-minded entrepreneurs who genuinely want to see you win.
Delicious food ✓
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Game-changing insights ✓
📍 The Bulls Head, Hale Barns
🗓️ Wednesday, 12th November | 10:00-12:30 PM
Spaces are limited - secure yours now: 👉 https://www.trybooking.com/.../sections/158847/tickets
See you there!
Checking in on the team when I’m on ‘annual leave’ 👀 😂
This is why I have trust issues 🤦♂️
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Smile goals unlocked 💥 Save £1000+ this Saturday at our 20th Anniversary Open Day! 🎉 DM to book your spot 👇
Missing teeth can affect more than just your smile it can impact how you eat, speak, and feel every day.
At Sale Dental Spa, we offer advanced implant solutions that restore confidence and function beautifully and discreetly.
If you’ve been considering implants, now’s the perfect time.
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ONLY a few spots left for our Open Day! 🚨
On Saturday, October 4th you can get:
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