Did you know that 25% of the British population suffer from some sort of dental anxiety before attending a practice? We know most people don’t LIKE coming to see us, and that is why we are trying to make your experience as enjoyable as we can while you are here.
Are you terrified of the dentist and have been putting off seeing the Dentist for years? Even worse, are you scared of the dentist but need treatment? Honestly, we understand and will do our very best to soothe your dental anxiety, as we are very used to being dentists for nervous patients. Don’t get me wrong, we LOVE our patients to show up routinely every 6 months to see us, as we get a good catch-up and are able to stay on top of any dental problems before they become an issue, but if this sounds like you then please pluck up the courage and give us a call before you are in any pain.
Let me tell you about the process and the complete UN clinical side of the journey at our dental practice here in Sale, Cheshire. You will first of all, never ever be judged – no matter what condition your teeth are in and if you feel you have really bad teeth – and we know it can be daunting, we honestly LOVE that you have chosen us and that you have stepped foot through that front door, we understand that many of our clients have probably had some dental anxiety before they see us.
Once you have made that massive step of actually attending the appointment, the amount of relief that will be taken off your shoulders will be immense. I can’t tell you the treatment plan you are given will make you happy, but the amount of people who come in and tell me, “I am terrified of the dentist” or “I am embarrassed about the state of my teeth” is more common than you can imagine. Once the dentist has told you what treatment they actually need, people come out pleasantly surprised, and I often hear, “Oh, I can’t believe that’s all I need?”
If you happen to need an extensive amount of dental treatment and the potential cost of dental treatment is giving you sleepless nights, again, we totally understand; your teeth may be the last thing you want to spend your money on and is it worth spending a small fortune on rectifying the issues? The short answer for long-term general health is YES! Do not worry; we have so many payment options in place to help you, and we will always personalise a payment plan to suit your needs.
If the main concern for your dental treatment is money, 9 times out of 10 we can come up with a solution that will suit you financially. And the appointments to come in and chat about this are totally FOC (free of charge) – there are no hidden costs and there are no hidden treatment plans. Everything is discussed, and there is no judgment or pressure to go ahead with dental treatment. We will sometimes give you a couple of options with your treatment so you can take them home, have a think and perhaps a discussion with family or friends, and then you can call us with any questions you may have or further discuss any option you would like to go ahead with.
Before you know it, YOU are a regular patient who comes to see us every 6 months and who we all know by name. Honestly, from the bottom of my dental heart, we don’t mind that you’ve not seen a dentist for 20 years. We understand, and we love the fact that you have chosen our practice to come to!
If you are thinking of booking with us and are still suffering from dental anxiety, here are some handy tips which may help:-
If you would like to chat further about any particular fears you have, then please call us, and I will do my best to address your fears and put you at ease. I will be available before your appointment and afterwards, should you need me.
I look forward to hearing from you!
Maddison Ingram
FRONT OF HOUSE MANAGER

To speak with a member of our team to arrange or cancel an appointment or to make an enquiry as a new or existing patient, please get in touch.
Just revealing what’s been there all along. 🤷♂️
Get a free airflow with every hygiene appointment booked in February.🚨
DM to book!
CRITICS ARE CALLING IT: “Why did they make this” “Genuinely unnecessary” “My dentist has lost it” 🍿 😂😂
Who’d win in a fight? 🥊 Therapist Vs Nurse Challenge 😂
You know you need a dental check-up. 🦷
So why haven’t you booked one?
New patient private check-up: £35 ✨
DM us 💬 or use the link in bio to book. 👆
Three years of covering your mouth in photos. 📸🙈
Six months wearing invisible aligners. ✨
Think about all the amazing moments 2026 has to offer. Do you really want to be hiding your smile this year too? 😊
We’re running our Invisalign Open Day on 21st February. Over £1,600 in savings 💰, free 3D scan so you can see what’s possible, and honestly it’s just a relaxed way to finally answer the question you’ve been sitting on.
We had 10 slots and they’ve gone already. So we opened 6 more up. ⚡ DM us ASAP before they go. 💬
6 more consultations just opened up for our Invisalign Open Day…
📅 Saturday 21st February 2026
Don’t miss out this time | DM to claim your spot…
When did looking after your health become something to apologise for?
We see this constantly. People think fixing their smile is “vanity”. But avoiding it chips away at your self-esteem until you stop smiling in photos or cover your mouth when you laugh.
Our £35 check-up exists to break this cycle. X-rays included. No judgement. Just catch things before they force your hand.
You’re allowed to invest in yourself.
DM or use the link in our bio to book your private patient check up today.